How To Profit From Your Website

Last week I caught up with a old-time friend who recently opened up his own restaurant. And within a matter of minutes he was giving me the low-downs of the restaurant industry. One thing in particular that caught my attention was when he mentioned that owners can rave on about whatever they like about their food just to get customers through the door. But the one thing restauranteur's can't do is fake the quality and experience that their restaurant offers because sooner or later, their customers will unravel the truth behind it all!

A Marketing Lesson From A Restauranteur

The chat I had made me think about online marketing, and how it's quite often that you'll click on Ads on Google because it 'looked' like the right match, only to be taken to a page that has nothing to do with what you were after - it's frustrating!… 

While there is no denying that having volumes of people visit your website is important, even more crucial is to ensure that your website gives them what they were after. This means happier visitors that stay longer and are more likely to take action - whether that would be to download a free report, e-book or contact you directly to enquire about your offer.

6 Instant Strategies To Optimise Your Website

Here are 6 quick tips on how you can improve the response rate from your website.

1. Clearly state the benefit of your product/service upfront
No wishy washy business here. Just get straight to the point using relevant headlines that link to your ads because the reality is that the average visitor only stays for 7 seconds!

2. Address your prospect’s emotional pain or desire
Acknowledge your potential customers pain or desire and position your business as the 'go to' people for the solution to their problem.

3. Write content as if you’re talking one on one (conversational language)
People absorb a whole lot more when you write in conversational tone so keep it simple and avoid any complicated words (unless your potential customers use those words)
 

4. Make it look appealing and trustworthy
Avoid having plenty of highlighted words, flashing sections and underlined text. Aim to have your page 'clean' and simple in design so as to not distract your visitor.
 

5. Use testimonials to build credibility fast
The more the merrier!… Go for video testimonials if possible and use pictures if you have them.
 

6. Provide up-front value for FREE
This could be in the form of an e-book, consultation, report etc. This is a great opportunity to also capture the prospect's details which will enable you to keep in touch and connect with your prospect.

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