The Difference Between Knowing And Doing
Not too long ago I was listening to Jack Canfield, who is the famous author of "Chicken Soup For The Soul". He was saying that no matter how much time or money a person invests in a swimming coach, if that person never jumps into the pool then they'd probably never know what swimming is truly about. And so it's not until we get our hands dirty that things start to progress. And your marketing is very much the same - regardless of what business you're in.
"I'm Too Busy To Be Marketing"
The good ole famous "I'm too busy" to be marketing. The irony is that 9/10 times you can ask any business owner whether they'd like to grow their business and they'd answer "Yes!" So on the one hand, they'd like to grow the business but on the other, they have no time to. In my opinion, what one person spends their time on is done through choice. And in my experience business coaching and marketing for businesses, I've found that the ones that achieved the best results are always the ones that make time for important things such as marketing. It's cliched but if you don't plan for your marketing, then you're planning to fail!
Do it the "Nike" Way And Just Do It!
The Nike slogan has genius written all over it. Why? Because, they knew that the very thing that stopped people from taking action and working out was this thing called 'excuses'. And just like your workouts, it doesn't matter how tired you are or whether you're busy as can be, it's an essential component of business that needs to be done.
Now if you don't have time to implement your marketing strategies, then fair enough. Why not hire someone that can do it for you? Or perhaps have one of your staff assist you with this. Unless you do something about it, your marketing won't budge. Most crucially though is that you need to have a marketing plan and implement. And if you don't already have one, then you know that this is a great place to start.
Need Help With Your Marketing Strategy?
If you're a little stuck with your marketing or would like a fresh perspective on how to market your business moving forward then you've come to the right place. Just send us an email (you@youcoaching.com.au) and we'll organise a free marketing appointment over the phone where we'll help devise some strategies to get things moving for you at no cost!
