Google Adwords Really Works (Plus $75 Free)

Not too long ago I chatted with a bookkeeper who had a client that was pouring thousands of dollars in a good old yellow pages ad. Why? Because they were told that they were given a good price and that they’d get more business out of it!...

6 months passed by and as luck would have it, my bookkeeper friend approached her client and asked “so how’s that ad working out for you?” In which her client replied, “I don’t know… in fact, we have no idea if we got any clients from it!” After a few quick phone calls, they discovered that over a 6 month period they had a total of just 2 phone calls that came from the ad of which neither resulted in closed business. What a bummer.

The moral of the story is this. While these type of ads may be effective for some businesses, for the most part, it is often too expensive to maintain and the good news is that there are now more cost effective ways of advertising your business. In particular, Google Adwords.

Why Google Adwords?
In short, Google Adwords is fast, effective and measurable. In traditional newspaper and other forms of paper advertising you typically pay a set price for your ad regardless of whether you get 100 leads or none!... 

In my view, marketing is not just about ‘exposure’, it’s about attracting qualified leads. And that’s where Google Adwords does such a great job because you only pay for the amount of clicks that your ad gets. And the best part about it is that your ad only appears when someone has searched for a particular phrase which means the clicks that you receive is super targeted!

How Do I Get Started?
The first thing to do is to ensure that your website is up to scratch and that your content is optimised for maximum response. The next thing is to workout a set budget for your Adwords campaign so that you can easily maintain your cash flow.

Now for a limited time only, Google is offering a $75 free trial with Adwords for all first time users. To take advantage of this just jump onto https://services.google.com/fb/forms/adwordscoupon/ and complete the relevant details.

I Want My Ads Running Now
I recently wrote up a guide called “The Definitive Guide To Small Business Marketing” which details the steps on how to get your Google Adwords campaign up and running in minutes. If you haven’t already read this I highly recommend grabbing yourself a FREE copy at https://www.promo.youcoaching.com.au and filling out your details to get instant access to it.

Whatever you do, remember to always track the performance of your campaigns and that way, you can measure how effective your Adwords campaign truly is.

Feel free to leave a comment and share this article with your friends and colleagues. Happy Adword-ing and feel free to email me if you have any questions!