Why Being Comfortable Is Risky Business

I absolutely love travelling. And recently I had the great fortune of touring around Thailand's infamous Phuket,where every street is oozing of adventure. One thing that particularly stood out for me is the willingness of the local businesses to speak to you and invite you to buy from them. In fact, 'persistent' and 'determined' are the only words that come to mind because they really put themselves out there - and they do this every day!

Are You Too Comfortable?
Imagine this, what if every single business owner had the same willingness to put themselves out there and the determination to keep going no matter what?... For many, I know that just hearing the words 'no' or 'not interested' can quickly shift a persons state around, and even cause them to throw in the towel. And it's been in my experience that the reason why people repeat the same old patterns of business is because they're too comfortable. Being comfortable is a real business killer because the moment you become complacent in your business, innovation gets put to a screeching stop and doing 'just enough' becomes the new culture. It's very risky.

Should I Be Worried?
The question to consider is, "am I getting too comfortable in my business?" If you have no idea whether this is you, be on the lookout for the simple symptoms that comes with being complacent. If you find yourself merely repeating the same old patterns, shying away from new opportunities or starting to grow at a turtles pace, then it's possible that you've gotten too comfortable in your business. Is this wrong? Absolutely not... Is this good for business? Not if you have intentions of growing your business and living the life of your dreams.

Get Comfortable Being Uncomfortable
I once heard someone say "learning to be comfortable with being uncomfortable" is one of the great gifts you could give yourself both personally and in business. And while being uncomfortable may have the appearance of being somewhat "risky", the truth is, its the exact opposite. If man did not take risks, we would not have had the wonderfall advancements in technology such as the internet, mobile phones or even television! Being uncomfortable is the only way to ever discover the true greatness of you and your business.

But how do you start? It's a lot easier than you think. When you feel a funny churn in your stomach, you know that it's only because you're in new territory. And the more times you allow yourself to feel these feelings and take action anyway, the more muscle you build up in this department. It's really not rocket science at all. And the best time to start is now. So look into an area of business that you know you've been a bit slack on and take this opportunity to be different.

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