You've all heard similar stories about websites. People get super excited about having their new website pieced together and ready for launch. Then comes the launch date, followed by plenty of complements from friends and family. But not too long down the track they find themselves scratching their heads wondering why they haven't gotten any enquiries from their website. The biggest difference between a website that works and one that doesn't comes down in part to the website itself, and secondly, the amount of people visiting your site. Now you can't have a website without traffic and you can't have traffic without a website. They work in unison and if you execute both very well then you're left with a website that drives in bucket loads of traffic and captures plenty of leads that will become paying clients.
Today there are so many different ways to drive traffic to your site, some of which are free and others are paid for. In my opinion, the best form of marketing is always free marketing. Simply because it works and it doesn't cost you a cent! The biggest mistake a business can do is to commit more funds than it should into marketing that doesn't work. It's just plain silly to do so because the goal of business is to make a sizeable profit.
Regardless of what type of marketing you engage it, I believe that your marketing needs to allow you to communicate with your target market and consistently stay in front of them. So here are some quick tips on generating more web traffic without costing you a single cent.
1. Social Media
Social media has gotten a tremendous amount of attention in the past number of years and at this rate, it's only going to get bigger. There's not a day that passes that I don't hear or see someone talk about social media giants such as Facebook, Twitter and Linked In. And the reason why this has become such an effective and viable way of generating traffic for your site is because of the sheer number of people who are actively using this medium to connect with one another. In fact, statistics have recently shown that there are over 500 million active Facebook users around the globe!… So don't underestimate the power of social media. Study it. Understand it. And utilise it so that you can connect with your target market and have them directed back to your website which means more potential leads and sales.
2. Blog
Blogging has been around for quite some time and only now has it become so easily accessible, user-friendly to set up and it's absolutely free. The most popular providers include Word Press and Blogger by Google. The goal of your blog should be to connect with your target market and provide them with blog posts that add value into their lives. When you can consistently blog quality information that is perceived to be of great value to your prospects then you will start to develop a loyal fan base. Every now and then, you can add in offers and promotions that your business is running. For the most part, just follow the rule of 80:20, where you need to add value 8 times before you can direct them to any other site such as your own website.
3. Email marketing
This has been a long standing strategy which for some business is the core medium for doing business. Communicating and connecting with your target market is a powerful way of creating trust with them which takes you one step closer to getting the sale. Remember that your emails, just like your blogs, need to add value to your prospective clients in order for people to continue reading your stuff. Avoid spamming people with masses of irrelevant information and offers because people do not like being sold 'in your face'. Take your time because there is no rush. The great thing about email is that not only is it free, but you can direct your mailing list to wherever it is that you'd like them to go to on your website.
Always remember that when re-directing traffic to your website, send them to a page that is relevant to what they are looking for. For example, if you were looking for a torch and I gave you a wrench instead, how would that make you feel?… It's frustrating to say the least! So don't do this to your prospective clients and instead, show them what they want.
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